Tote bags are in this season. These classic pieces look edgy and have a lot of space, so you can carry a lot of things. Be it grocery shopping, carrying your laptop, or other daily essentials, they fit in. When you choose a bag made of the right materials, like jute or juco, it lasts for years.

Currently, custom juco tote bags are getting more and more popular. So, whether you are placing an order for yourself or ordering in bulk for your brand’s promotional activities, you need to consider the design you should go for. Jute bags look aesthetic both in minimalist design and maximalist look.

In this blog, we will discuss how you can choose the right personality for your bag design:

Understanding the Two Design Personalities for Your Custom Juco Tote Bags

Let’s first understand the difference between minimalism and maximalism in design:

What Defines Minimalism?

Minimalism defines “less is more.” So, the bag design usually has clarity, calm, and a clean structure. For instance:

• Neutral or earthy colors
• Clean lines and simple typography
• One icon, one logo, or one central message
• Most of the bags don’t contain any design.

This type of custom juco tote bag is popular with people who prefer subtle and practical designs. These bags also work perfectly for brands that value sophistication, sustainability, and understated elegance.

What Defines Maximalism?

Maximalism is exactly opposite to minimalism. You use bold ideas, crowded prints, and expressive storytelling on your bag, like:

• Vibrant colors and layered designs
• Large illustrations, motifs, or patterns
• Playful textures or mixed printing styles
• Repeated graphics or visual storytelling on all sides

Maximalist juco totes attract people who enjoy lively, energetic, statement-driven accessories. For brands, they’re a chance to show personality without holding back.

How to Choose Between the Two Styles

For brands, choosing the right style or personality is more than just taste. It is also about purpose, audience, and the message the bag needs to carry. Here are a few easy tips that might come in handy:

1. Start With the Purpose of the Tote

Why do you need the tote bag? Is it for Corporate events or conferences? A minimalist design looks and feels more polished and professional. But for festivals, college events, and art fairs, a maximalist look catches eyes more. If you are retailing merchandise, then you can choose any style for your custom juco tote bag design.

2. Consider the Brand’s Voice or the User’s Lifestyle

Brands are different and have their own personality as well. So, you need to choose the style accordingly. A brand known for clean aesthetics and mature communication naturally leans toward minimalism. A creative brand, a youth-focused label, or a lifestyle startup might resonate more with maximalist energy.
And the same goes for people who use tote bags. A minimalist bag in beige or white matches different outfits. Adding color and character makes the bag more eye-grabbing.

3. Think About Longevity and Usage

Minimalist bags are perfect for everyday use. Their colors and simple motifs remain relevant season after season. Maximalist bags match the seasonal launches, limited editions, or promotional series.

Design Elements You Can Use for a Custom Juco Tote Bag

We are categorizing it into the four segments, such as:

Color Palette

For a minimalist style, go for soft neutrals, monochrome, and muted pastels. For maximalist bags, bright shades, color blocking, and intricate combinations are more suitable.

Typography and Text Placement

Minimalist designs include clean fonts, small logos, and centered or corner placement. Maximalist bags, on the other hand, have more decorative fonts, oversized text, and overlapping layouts.

Print Techniques

Printing on juco bags looks stunning. Minimalist bags often use single-color screen printing or fine embroidery for a clean look. Maximalist bags may use multi-color printing, layered illustrations, or textured patches to create a rich visual impact.

Final thoughts

Bags are a form of self-expression. It is a part of a fashion statement, and people usually choose bags that match their style. The same goes for brands as well. Brands should design a custom Juco Tote Bag that matches their brand personality. At Sara International, we create prototypes or samples based on our clients’ specific requirements, such as design, color, size, and logo print. This makes sure you receive what you want. Reach us!